This Is Jockey's SECRET Indian Supplier Worth ₹53,000 CRORES

Описание: Jockey is one of India's biggest apparel brands, with its parent company Page Industries having a market cap of over ₹53,000 Crores.

But did you know that Jockey is an American brand? Page Industries is actually run by the billionaire Sundar Genomal, who started Jockey in India in 1995.

But do you know why Jockey is so costly?

In this Jockey case study, I will take you through the 3 strategies that Page Industries used to monopolize innerwear in India.

#business #startups #casestudy



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Chapters
00:00 - Intro
00:28 - How Jockey Came To India
01:29 - Building An Aspirational Brand
05:26 - Mastering The Manufacturing
08:31 - Insane Distribution Model


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