Dave Gerhardt: Lessons Learned Growing Drift to $10 Million+ In Less Than 2 Years | REVTalks 2019

Описание: In this REVTalk, Dave Gerhardt, Chief Marketing Officer at Privy and former VP of Marketing at Drift, highlights lessons learned growing Drift from nothing to over $10 million annual recurring revenue, including:
-The top five things he wish he'd known
-Branding
-Content Marketing
-Event Planning and Strategy
-Public Relations / Advertising
-Hiring

The Interview Sequence
00:00 - Dave Gerhardt's Introduction
01:33 - These Are My Ten Commandments For Modern Marketing
02:21 - 1. Its Never to Early to Start Marketing
03:03 - 2. You Must Build An Audience
03:48 - 3. You Have To Use Social Proof
05:00 - 4. Copyrighting Is Everything
06:24 - 5. There's A Story Behind Everything
06:59 - 6. It Won't Stick Unless You Name It
08:33 - 7. You Have To Stand For Something As A Brand Today
09:55 - 8. Creativity Is A Competitive Advantage
10:57 - 9. Personal Brand Is The New Company Brand
12:48 - 10. When They Go Left You Have To Go Right

📲 Follow Dave Gerhardt on Twitter:   / davegerhardt  
💻 Visit Drift's website: https://www.drift.com/
📲 Follow Drift on Twitter:   / drift  

REVTalks was hosted by The Pedowitz Group.

💻Website: https://www.pedowitzgroup.com/
📲LinkedIn:   / pedowitz-group  
📲Facebook:   / pedowitzgroup  
📲Twitter:   / revenuemarketer  
📹 YouTube:    / thepedowitzgroup  


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