House of Guinness – The Brewing Empire Behind a 9,000‑Year Lease | Sleep Documentary

Описание: Discover the incredible story behind Guinness, one of the world’s most iconic beer brands, and the legendary 9,000-year lease that helped build a global brewing empire. In this video, we explore how a bold decision made in 1759 transformed a small Dublin brewery into a symbol of Irish heritage, innovation, and business genius.

From Arthur Guinness’s visionary lease at St. James’s Gate to the rise of Guinness as a worldwide powerhouse, this deep dive uncovers the history, strategy, and legacy behind the House of Guinness. Learn how smart risk-taking, branding, and industrial ambition shaped not just a beer—but an empire that still thrives today.



00:00 Origins of the House of Guinness: A Lease for the Ages
11:44 Brewing an Empire: Expansion Through the Eighteenth and Nineteenth Centuries
23:26 A Family of Brewers: The Guinness Dynasty
32:02 Philanthropy, Politics, and Society
38:11 Innovation in Brewing and Global Distribution
49:32 Advertising and Culture: From Toucans to Surfers
01:00:07 Guinness at War: Nationalism, Politics, and World Conflicts
01:10:41 The Brewing Empire in the Twentieth Century: Growth, Controversy, and Modernisation
01:18:57 Guinness in the Contemporary World: Diageo, Globalisation, and Sustainability
01:27:59 Legacy of a 9 000‑Year Lease: Lessons from the House of Guinness



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