How CrossFit’s Founder Destroyed His Own Empire...
Автор: William Stern
Загружено: 2025-08-01
Просмотров: 72
Описание:
Greg Glassman built CrossFit into a global movement.
It wasn't just workouts—it was a culture, a tribe.
Tens of thousands of affiliates. Millions of loyal fans.
Reebok partnerships. Global dominance.
And then?
He killed it—with his mouth.
After the murder of George Floyd, Glassman made tone-deaf, racist remarks on Twitter and in a private Zoom call with affiliates.
The response was immediate and ferocious.
Reebok cut ties.
Thousands of CrossFit gyms disaffiliated overnight.
The fitness icon was forced to resign from the company he founded.
This wasn’t cancel culture.
It was cause and effect.
If your brand is built on you—then you’re also the risk.
Your ego, your words, your blind spots... they travel globally now.
And in the age of receipts and accountability, you can’t hide behind your PR team.
Glassman had the world in a chokehold.
Then he choked himself out.
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