Appetite for Change: How Behavioral Science Can Drive Sustainable Eating with Dr. Sophie Attwood
Автор: Better Food Foundation
Загружено: 2025-10-16
Просмотров: 312
Описание:
Why do we struggle to stick to diets or keep reaching for meat despite its risks to our health and the planet? This session will uncover the psychology of eating, how habits, defaults, values, stereotypes, and identities shape our food choices.
We will explore the role of narratives of dominance, naturalness, and compassion in promoting plant-based foods, reveal what works and what fails when it comes to messaging and labelling, and highlight powerful behavior-change tools that can nudge us toward healthier, more sustainable choices.
Dr. Sophie Attwood is a Cambridge University trained behavioral scientist and founder and director of Behavior Global – a consultancy that helps companies and governments design and evaluate solutions for better health, well-being and sustainability. Learn more at www.behaviorglobal.com.
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