How the 1997 Asian Financial Crisis Launched K-Pop’s Global Takeover
Автор: The Fun of Knowing
Загружено: 2026-01-19
Просмотров: 7
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Did you know the 1997 Asian Financial Crisis indirectly sparked the global K-pop phenomenon? Facing economic turmoil, the South Korean government began investing heavily in cultural industries, inspired in part by reports showing that the export revenue of Jurassic Park rivaled selling over a million Hyundai cars. This shift transformed culture into a key economic engine, setting the stage for the rise of modern K-pop superstars like BTS, SEVENTEEN, EXO, and more.
In this video, we explore how economic hardship led to one of the world’s most influential music industries—and why culture became Korea’s ultimate export.
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