How to Make Better Decisions (Problem Framing)
Автор: Design Sprint Academy
Загружено: 2021-09-30
Просмотров: 1336
Описание:
Organizations have to deal with increasingly complex problems. And because "old keys won't open new doors" decision-makers now use multidisciplinary teams and highly collaborative processes to solve such problems. But there's one step they need to take before jumping into a solution - and that step is backward. They need to invest time upfront to frame (or reframe) a problem, so they can make more informed and effective decisions.
Learn how Which? has turned Problem Framing into a go-to process for stakeholder alignment and decision-making that is customer-focused.
Rick Lippiett, Head of Design and Drew Shapter, User Experience Design Lead shared their journey to accomplish this, as well as lessons learned, practical skills and best practices around these topics:
00:00 Welcome & About us
6:13 How to start with Problem Framing?
10:35 Benefits of Problem Framing - Focus, Alignment, Innovation
14:12 When to run Problem Framing?
18:16 What happens in Problem Framing?
24:24 The role of the Decider in Problem Framing
26:01 The Decider vs the team
28:50 What happens after Problem Framing?
30:46 When Problem Framing goes wrong - a painful win
35:01 Integrating just enough research
39:15 Scaling Problem Framing across the organization
46:18 Lessons learned and advice
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