What Most Companies Get Wrong About Executive Protection | Samuel Morrel EP 37

Описание: Samuel Morrell runs Axis Response Consulting, providing executive protection for ultra-high-net-worth individuals, executives, and public sector leaders navigating cross-border risk and physical threats. Coming from Europe to the US less than a year ago, Samuel saw a gap in how most companies approach EP work: they skip threat assessments, hire based on appearance over skills, and let clients dictate terms. In this episode, we discuss why building bonds with clients matters more than tactical training, how to set boundaries without losing respect, and why he measures success by happiness instead of revenue targets. If you're navigating high-stakes protection, building credibility in a new market, or scaling a mission-driven service business, this one delivers.



Connect with Samuel:
LinkedIn:   / samuel-morel-50122b340  


Business Journey Unlocked is a podcast hosted by Kevin Anderson that shares the journeys of business founders and entrepreneurs, exploring their challenges, struggles, and growth opportunities, and how AI, automation, and technology are shaping their industries. Kevin Anderson is the founder of TitanTech Consulting, helping businesses implement intelligent solutions that drive efficiency, scalability, and innovation.