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Bajaj Auto Case Study - Strategic Decisions, How it chose what not to do
Автор: Evolving Scholar
Загружено: 2023-10-19
Просмотров: 742
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This video is about Bajaj Auto and the strategic decisions made throughout, how it followed Michael Porter's principle of choosing what not to do | Case Study | Evolving Scholar
The Bajaj Chetak is an Indian-made motor scooter produced by the Bajaj Auto company from 1972 to 2006. Chetak was an affordable means of transportation for families in India for decades and it was lovingly called Hamara Bajaj.
#BajajChetak #BrandStory #EvolvingScholar #CaseStudy #bajajauto
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