Beverages - A Deep Dive into the Category (FMCG by Alex)

Описание: I have spent a lot of my career in beverage companies, handling market leader brands, challenger brands and turnaround cases. I have also launched new brands in the carbonated and alcoholic beverage categories and I want to share an overview of the sub-categories as well as my insights and experiences with you on the subject. A video in the FMCG Masterclass series by Alex de Vries