CEO of Volvo Pulled an Insane Marketing Stunt 🚛💀🔥

Описание: When CEO of Volvo Pulled an Insane Marketing Stunt 🚛💀🔥 #volvocars #volvotrucks #volvo #stunt #genius #ad #cars #carlovers #marketing #advertising #billionaire #money #usa #interview #investing #podcast #shorts

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When CEO of Volvo Pulled an
Insane Marketing Stunt 🚛💀🔥

Volvo Trucks President Risks
Life to Prove FMX’s Strength

Claes Nilsson, President of Volvo Trucks, didn’t just promote the new FMX—he risked his life to prove its strength. In a breathtaking stunt, Nilsson stood 20 meters above Gothenburg Harbor, balanced on a 15-ton FMX truck, suspended only by its towing hook. Amid arctic winds, plunging temperatures, and a groaning steel frame, Nilsson’s determination was unshaken. “No tricks, no CGI,” he proudly declared.

The video "The Hook" captures this remarkable feat, demonstrating the FMX’s towing hook can withstand 300% more stress than expected. Filmed in a single, heart-stopping helicopter shot, this daring act solidifies Volvo’s commitment to excellence through rigorous R&D. Nilsson, after battling vertigo, summed it up: “Cold hands, warm pride.”

This incredible stunt continues Volvo’s tradition of viral, gravity-defying acts, sending a powerful message to the world: when a leader bets his life on his product, excellence is not just promised—it’s proven.

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