How crowdfunding led to a $7M SexTech empire! | Alex Fine

Описание: Join us in this exciting episode of deepfeed as Winter sits down with Alex Fine, the visionary Co-Founder and CEO of Dame Products, a leading name in the sexual wellness industry. Discover how Alex turned two groundbreaking crowdfunding campaigns into a successful multi-million dollar brand, how the team strategically navigates social media censorship, and all the challenges that come with building a brand in the SexTech space.

🔥 Follow Alex and Dame Products:
  / afinehuman  
  / dameproducts  

Learn more about Dame here: https://dame.com/

______________________________

💌 Sign up for Creative Commerce, a newsletter featuring a weekly roundup of social media news, trends, and inspiration: https://creative-commerce.beehiiv.com/

🦇 Follow Winter:
  / wintermendelson  
  / wintermendelson  



0:00 Intro
00:58 Alex’s background
2:58 Crowdfunding and investment
7:03 The SexTech disparity
8:06 The elements of a successful crowdfunding campaign
12:15 Does press drive sales today?
13:03 Keeping momentum going
14:10 Social media’s impact on brand growth
15:35 Paid social strategy and policies
20:47 Suing the MTA
28:08 Raising capital twice
34:40 How big is the team now?
34:59 The biggest revenue channels
37:09 Building the mailing list
38:32 The marketing team size
39:13 Dame’s approach to social media
41:09 Shadowbanning and censorship
45:20 Creating engaging content
50:07 Leadership struggles
52:41 Financial challenges
57:04 Advice for D2C startup founders