The Data Gap In Wealth Management | Marla Sofer & Vineet Mohan | Advisor Ally Podcast 07

Описание: In the wealth management space, advice is everywhere, but understanding is rare.

Most advisory platforms today are powered by backward-looking data: portfolio balances, transactions, and risk scores. These inputs make sense to systems, but not to people.

Marla Sofer sees the blind spot. She started as a financial advisor, then spent over a decade inside the operating cores of JP Morgan and BlackRock. She’s helped scale product and partnership teams inside Microsoft. Today, she’s building Knowmee, a company that operates on a simple premise:

If you want to give better advice, you need better data. And not just more of it, more human data.

Knowmee is a behavioral data platform designed for RIAs, planners, and wealth managers. It doesn’t try to replace the advisor. It gives them the one thing AI can’t simulate: a deeper understanding of their clients’ lives.
This conversation spans the institutional and the personal. It’s about where our industry is now, and where it's heading.

What We Cover

• The structural limits of legacy advisory models
• Why RIAs are flying blind on client values and motivations
• The real reason risk profiles are static and often wrong
• Why most advisor CRMs are full of inert, undifferentiated data
• How Knowmee captures intent, aspiration, and behavioral patterns
• How AI becomes powerful only when paired with context-rich input
• The generational shift in wealth, and how most firms are missing it
• Why empathy and data need to co-exist in the next wave of advisory tools

The Founder’s Edge

Marla is not a newcomer to the problem she’s solving.

She’s lived it, from client meetings on Wall Street to operating mandates at BlackRock. She’s seen what advisors do well, what they guess at, and what they miss entirely. That context matters. Because it’s how you build a product that doesn’t just add features, it adds clarity.

RIAs don’t need another dashboard. They need better conversations. Knowmee gives them the upstream signals that make those conversations possible.

The future of advisory isn’t smarter software. It’s smarter relationships. That starts with listening better, and measuring what matters.

Timestamp Overview

00:00 – Marla’s journey from Wall Street to founder
03:00 – JP Morgan, BlackRock, and seeing the pipes of asset management
05:00 – Why starting from zero is different when you’ve seen the system
06:00 – The empathy gap in advisor-client relationships
08:00 – How wealth products get built without client input
10:00 – Knowmee’s approach: data collection as a wellness journey
12:00 – How advisors integrate Knowmee into existing workflows
14:00 – Why legacy risk profiling is broken
16:00 – Industry assumptions, advisor archetypes, and what’s changing
19:00 – Planning, not product: the real shift in advisory
21:00 – Generational wealth transition and the silent handover
22:00 – AI as a tool, not a crutch
24:00 – What happens when clients have better tools than their advisors
26:00 – The next chapter for advisory firms
27:00 – Marla on pace, focus, and what keeps her grounded

A Final Thought

Disruption in wealth doesn’t look like one firm beating another.
It looks like a generation of advisors who see their clients as more than a balance sheet, and who demand tools that reflect that.

• Subscribe to Advisor Ally for deeper conversations with the people rebuilding financial services from first principles

• Visit FastTrackr AI: AI stack for RIAs and financial advisors https://fasttrackr.ai/

Connect with Marle:
  / marlasofer  

About Knowmee:
https://www.knomee.com/company
  / knomeeapp  
  / knomeeapp  
  / knomeeid  


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