Market Research for B2B Marketing Success with Jim Longo

Описание: Welcome to the "Marketing Smarts Live" show by MarketingProfs and the Marketing Smarts Podcast. We'll dive into B2B news, resources, valuable guest content, and more each week.

If you're a B2B marketer looking for a place to learn, keep up to date, and have some fun along the way, grab a beverage and a notepad, and welcome to the show!

Your guide as we explore the topic is our guest, Discuss chief strategy officer and co-founder Jim Longo, who has 30+ years of experience in the market research industry.

So let's set the scene: "80% of new services fail, and only about 11-12% of companies actually conduct formal research before they launch. It's just mind-boggling to me," Jim says. Meanwhile, "firms that conduct frequent research—by frequent, I mean at least quarterly—grow at a pace of 70% faster and are 60% more profitable."

In other words, market research is vitally important to the success of companies. Yet, many don't do it, or if they do... they don't do it well.

Few companies can survive, let alone thrive, without the necessary market research—and the intelligence derived from it that should be powering both business strategy, generally, and marketing strategies, specifically.

RESOURCES
🔑Join the MarketingProfs community: https://mprofs.com/mptoday
👂Listen to the original podcast episode: https://www.marketingprofs.com/podcas...
🗞️B2B News: https://martech.org/martechs-b2b-mark...
📝From The MarketingProfs Blog:
🔹https://www.marketingprofs.com/articl...
🔹https://www.marketingprofs.com/5/kade...
💡Community Spotlight:   / 1611377716208574465  
https://www.erikaheald.com/the-19-mos...

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