How We Process 1M+ Google Maps Leads Monthly (Complete Clay Workflow)

Описание: The exact workflow we use to process over 1 million emails monthly from Google Maps scraped businesses.

In this video, I walk you through our complete Clay workflow for:
Scraping Google Maps leads at scale (100K+ businesses)
Deduplication and data cleaning
ICP verification using AI
Finding business owners and decision makers
Email enrichment waterfall (TryKitt, Lead Magic, Bounceban)
Data storage in RevyOps to avoid duplicate enrichments
Pushing qualified leads to Smart Lead campaigns

🔧 Tools & APIs mentioned:
ScraperTech (Google Maps API)
Clay (workflow automation)
RevOps (lead database)
TryKitt(email finder)
Lead Magic (email validation)
Bounceban (catchall verification)
Smart Lead (email campaigns)
OpenAI 4o Mini (AI enrichments)

⏱️ Timestamps:
0:00 - Introduction
0:45 - Google Maps scraping setup
3:20 - Import to Clay & initial checks
6:15 - Website finding & domain validation
8:40 - ICP verification with AI
11:30 - Finding business owners
14:20 - Email enrichment waterfall
18:45 - Final validation & personalization
21:30 - Push to Smart Lead campaigns

💡 Key takeaways:
✅ Process leads in 25K batches for optimal performance
✅ Use timezone checks to verify location accuracy
✅ Store enrichment data to avoid paying twice
✅ Validate catchall emails with specialized tools
✅ Track custom fields for campaign optimization
Perfect for lead gen agencies, cold email specialists, and anyone doing B2B outreach at scale.