India’s Food Delivery Platform Ecosystem: Workers, Restaurants & the Economy

Описание: India’s food delivery platforms have revolutionised how we eat, but what lies beneath the convenience?

In this insightful VUTV session, we explore the deeper realities of India’s food delivery ecosystem, examining its impact on gig workers, restaurants, platform economics, and the broader digital economy.

🎙 Speakers:
Bornali Bhandari - Professor, National Council of Applied Economic Research (NCAER)

Dr. Navneet Sharma - Dean & Researcher, JAGSOM & KEDGE Business School, Vijaybhoomi University

🔍 What This Session Covers

Drawing inspiration from Prof. Bornali Bhandari’s research on India’s food delivery platforms, this discussion moves beyond growth narratives to unpack:

✔ Ground realities of gig workers in food delivery
✔ Restaurant dependency on aggregators & margin pressures
✔ Platform economics and algorithm-driven competition
✔ Pricing dynamics and sustainability challenges
✔ Policy and regulatory implications for India’s digital economy
✔ Management insights for future entrepreneurs and marketers

This session bridges academic research, business strategy, and policy thinking, offering a multi-stakeholder view of India’s rapidly evolving platform ecosystem.

📚 Prof. Bornali Bhandari’s Research Papers

📌 Socio-Economic Impact Assessment of Food Delivery Platform Workers
https://ncaer.org/publication/socio-e...

📌 Impact Assessment of Food Delivery Platforms on Restaurants
https://ncaer.org/publication/impact-...

📌 Impact of the Food Delivery Platform Sector on the Indian Economy
https://ncaer.org/publication/impact-...

These papers provide empirical insights into worker conditions, restaurant economics, and the broader economic implications of platform-based markets in India, forming the backbone of this discussion.

💡 Why This Matters

India’s food delivery platforms are not just tech startups, they are shaping:

Employment patterns in the gig economy

Small business sustainability

Consumer pricing behaviour

Digital market competition

Public policy debates

This session is essential viewing for students and professionals in management, economics, public policy, entrepreneurship, and digital strategy.

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