Leading With Intent: Values-Based Leadership in Marketing Ops with Jaime López

Описание: Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Hosts Michael Hartmann, Mike Rizzo, and Naomi Liu are joined by Jaime López, Head of Marketing at Ververica. Jaime brings a rare blend of experience across engineering, machine learning, technical marketing, and operations, and has led teams across Europe, Asia, and the United States.

In this episode, we explore a topic that does not get enough attention in Marketing Ops: values-based leadership. Jaime shares how defining clear values, leading with intention, and adapting leadership styles to individuals can transform team performance, morale, and trust. This conversation goes deep into what it actually looks like to lead Ops teams with clarity, empathy, and accountability under real-world pressure.

In this episode, you will learn:
✅ What values-based leadership really means in a Marketing Ops context
✅ How values differ from traditional performance-driven leadership models
✅ Practical ways to intentionally shape team culture instead of letting it happen by default
✅ How leaders can adapt to individuals while maintaining shared principles
✅ How values-based leadership helps Ops teams perform under pressure and ambiguity

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