GAP just hacked the beauty industry with Summer Fridays 😱

Описание: Gap is officially entering its "Clean Girl" era, and they are doing it with one of the biggest names in beauty: Summer Fridays. 🧢✨

In this video, we break down how the legacy retailer is using a genius marketing strategy to refresh their image for Gen Z. Instead of just slapping a logo on a hoodie, Gap is using color psychology to drive sales. They have released a collection perfectly color-matched to viral Summer Fridays products: think the Summer Friday "Jet Lag" Blue and "Pink Sugar" Pink.

But here is the catch that makes this a fascinating business move: Gap isn't just putting skincare on the shelves. They are using the "scarcity" tactic. According to their latest promo, you have to spend over $125 on clothing to unlock the exclusive Summer Fridays kit.

Is this the smartest way to increase average order value, or just a desperate attempt to stay culturally relevant?

👇 What do you think?

Are you buying the hoodie just for the aesthetic, or is this a pass? Let me know in the comments!
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