The Road to 5,000 Stores: Total Wireless Growth with Jay Miglionico

Описание: Verizon Value’s Jay Miglionico on Total Wireless’ Explosive Growth & Dealer Strategy | The Boon of Wireless Podcast

In this episode of The Boon of Wireless Podcast, host Jon Horovitz sits down with Jay Miglionico, Associate Vice President of the Indirect Channel for Verizon Value, to break down the rapid expansion of Total Wireless and what it means for dealers across the country.

Jay shares his 24-year wireless journey from Sprint retail to Boost Mobile leadership, running Boost’s indirect channel at Dish Network, and now leading indirect growth for Total Wireless, Simple Mobile, and Verizon Prepaid. He reveals how Total Wireless has surpassed 2,000 stores, is opening roughly three new stores per day, and is targeting 4,000–5,000 locations nationwide — powered by strong dealer partnerships, master agents, competitive compensation, MDF support, and Verizon’s award-winning 5G network.

The episode also covers Verizon’s segmentation strategy, why Total Wireless is not sold in corporate Verizon stores, dealer vetting expectations, and how retailers can apply at totalwireless.com. Jay also announces a Tax Season 2026 port-in promotion targeting Cricket customers, offering up to $15 off Unlimited plans with a five-year price guarantee.

If you’re a wireless dealer, MVNO operator, or telecom professional, this episode is packed with strategic insight on growth, retail profitability, and the evolving prepaid market.

00:00 Welcome to Boone of Wireless + sponsor shoutout
00:28 Cold New Jersey
01:13 Meet Jay
03:42 Jay’s origin story: from broke college kid to wireless leader
08:04 Total Wireless rebrand & the 2,000-store growth “secret sauce”
10:29 Dealer-first strategy
11:45 What makes Total Wireless different
15:17 Channel strategy: why Total stays out of Verizon corporate stores
16:39 Road to 4,000–5,000 stores: scaling plans & quality growth
19:41 Dealer expectations: vetting, community focus, and growth mindset
22:20 How to become a Total Wireless dealer (application to location selection)
25:48 Big announcement: Tax Season
2026 Cricket switcher promo
29:14 How to contact Total + trade shows (All Wireless Prepaid Expo)
30:54 Wrap-up

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