Marketing Voice Catchers Review by Jordan Zall
Автор: Jordan Zall
Загружено: 2026-02-15
Просмотров: 5
Описание:
This video explores key ideas from a book, Voice Catchers on voice intelligence and personalization and connects them to real brands like Amazon Alexa and Sephora.
I discuss how voice technology can interpret identity, why people trade privacy for convenience, and how marketing is shifting from predicting behavior to influencing decisions. I also explain the concept of “voice catchers,” systems that translate speech into real-time intent signals.
Using Sephora as a case study, I show how conversational and AI tools turn shopping into consultation, where customers describe needs and receive immediate guidance instead of traditional ads.
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