Influence: The Psychology of Persuasion in Urdu | Book Summary | Audiobook | The100Books

Описание: Influence: The Psychology of Persuasion by Robert Cialdini is a groundbreaking book that reveals the hidden principles of persuasion and why people say “yes.” From reciprocity and scarcity to authority, commitment, liking, and social proof — these six psychological triggers shape human behavior and decision-making.

In this video, we bring you a complete Urdu summary of this timeless book, breaking down each principle with clear explanations and real-life examples. Perfect for anyone interested in psychology, business, sales, or personal growth.

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