Uber Delivered Cats 🚕🐱 | UberKittens Marketing Strategy Explained ✅

Описание: What if booking a cab felt as safe as hugging a kitten? 🐱🚕

During a time when people were scared to use taxis due to safety issues, Uber didn’t run ads saying “We are safe”.
Instead, they ran one of the smartest emotional marketing campaigns ever — UberKittens.

On National Cat Day, Uber partnered with local animal shelters and allowed people to book a cat just like booking a cab.
For 15 minutes, a kitten would come to your location, spread happiness, and go back safely — while the money went to animal shelters.

This campaign went viral on the internet with the hashtag #UberKittens, built massive trust, and positioned Uber as a safe, human-friendly brand without directly selling anything.

👉 This video explains:

Why UberKittens worked

How emotional marketing builds trust

How brands can win hearts without hard selling

If you love guerrilla marketing, brand storytelling, and viral campaigns, this one is for you.

💬 Comment below:
Which marketing campaign inspired you the most?




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