Pamela Kaupinen: The Influence Quotient (Keynote) | OMR Festival 2019 - Hamburg, Germany |

Описание: The (I)nfluence (Q)uotient is a first-to-market social media roadmap leveraging high-level proprietary insights from a custom study HelloSociety conducted among 300+ Influencers. The IQ, for short, takes marketers behind-the-scenes with Influencers to discover insider insights and best practices for creating social content tapping influential voices. Pamela Kaupinen, Senior Vice President, Strategy at Hello Society, which was acquired by the New York Times in 2016, will sum up the results and learnings from the study on the Expo Big Picture Stage and explain how to apply them to content marketing.

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