Google Ads Campaign Structure EXPOSED Pay Per Call Marketing Secrets

Описание: If you want to run profitable Google Ads Pay Per Call campaigns, understanding the correct campaign structure and settings is the key to lowering CPC, increasing conversions, and getting more inbound calls.
In this video, I break down Campaign → Ad Groups → Ads and show you exactly how to structure, optimize, and scale your PPC campaigns for maximum performance.

Whether you're promoting Marketcall, lead-gen offers, or local service businesses, this guide will help you build a clean, optimized setup that Google loves.

Timeline:

00:00 – Introduction
04:00 – Campaign
07:00 – Ad Groups
11:00 – Ads
15:00 – Bidding strategies

🔍 What You’ll Learn in This Video:

How Google Ads campaign structure works

The difference between Campaigns, Ad Groups, and Ads

Best campaign settings for Pay Per Call

How to choose bidding strategies for call-focused offers

How to organize keywords by intent

How to reduce wasted spend and improve Quality Score

How to set up your account like a pro marketer

📞 Why Structure Matters in Pay Per Call

A proper structure helps you:

Increase your call conversions

Improve ad relevance

Lower your cost per call

Get higher-quality inbound leads

Scale budgets without losing ROI

⚙️ Recommended Bidding Strategies (Pay Per Call):

Maximize Conversions (for beginners)

Maximize Clicks (testing phase)

Target CPA (for optimized campaigns)

I also explain when to use each one during different stages of your PPC optimization process.

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