Ecommerce Growth Strategies: How Can Stores Retain New Buyers from the Pandemic & Stay Profitable?
Автор: Convert.com
Загружено: 2021-08-17
Просмотров: 144
Описание:
What do you get when you put three experienced ecommerce growth strategists and conversion rate optimizers in the same room?
Low down on Ecommerce growth trends and ecommerce growth tips to capitalize on them.
This workshop is brought to you by Convert.com, a leading A/B testing tool in the optimization space with an E-com focused features set.
Learn more here: https://www.convert.com/features/e-co...
The session included:
1. Joris Bryon. The best-selling author of "Kill Your Conversion Killers with the Dexter Method". Joris dives deep into retention. He focuses of email marketing tactics that turn new buyers into loyal, long term customers. Email should ideally contribute 30% of your revenue. If you're shy of the mark, this segment is for you.
2. Mark Abbott from Swanky agency. Mark lives & breathes Ecommerce optimization. He talks about A/B testing strategies online stores can swipe to improve both acquisition (through conversion rate optimization) and retention.
Right now!
#buyerpsychology and buyer behavior have changed over the past 2 years. This segment will help you understand purchase intent, frustrations, and motivations in the new context and use data to make improvements that drive (real) revenue.
3. Francis Teo from Blue Lambda. The dip in CPC is no longer around. But the strategies discussed in this segment can help Ecommerce businesses keep their ROAS high, even with the tracking changes introduced by Apple.
Learn more about Ecommerce optimization with these curated resources:
https://www.convert.com/blog/leadersh...
https://www.convert.com/blog/leadersh...
https://www.convert.com/blog/growth-m...
https://www.convert.com/blog/business...
https://www.convert.com/blog/growth-m...
https://www.convert.com/blog/a-b-test...
https://www.convert.com/blog/growth-m...
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