It's All About the Comms Episode 3: Mark Knoff-Thomas on communication, crisis and accountability
Автор: Public Relations Institute of New Zealand
Загружено: 2026-02-15
Просмотров: 40
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Episode three of the PRINZ podcast, It’s All About The Comms, has dropped, featuring Mark Knoff-Thomas, CEO of the Newmarket Business Association and PRINZ Communicator of the Year 2025. It’s a big one for anyone serious about reputation, trust, and leadership communication.
Host Paul Patton sits down with Mark for a timely, thought‑provoking conversation about what ethical, values‑led communication looks like outside the traditional PR world—especially when reputation and public trust are on the line.
Mark shares the realities of leading communications for a complex business community and takes listeners inside one of the year’s most talked‑about reputational moments: a major media error that sparked a national debate about editorial responsibility, accountability, and how to respond with integrity under pressure.
The episode also dives into crisis communication in the context of public safety campaigns, the role communicators play in building confidence during uncertainty, and how town centres like Newmarket are navigating the current economic headwinds facing Auckland retail.
This is a must‑listen for PR and communications professionals who care about trust, advocacy, media accountability, and real‑world leadership communication—with practical insights you can apply to your own work straight away.
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