Managing 10+ B2B Thought Leadership LinkedIn Content Accounts in 2025 Isn’t Luck. It’s a System.

Описание: Managing 10+ B2B Thought Leadership LinkedIn Content Accounts in 2025 Isn’t Luck. It’s a System.
Managing one content account is a full-time job. Managing multiple? That’s where systems make or break your sanity.

Cailey Merulla oversees content across Impactable and our clients, and she’s mastered the balance between consistency and creativity.

Her approach?

📌 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘇𝗲𝗱 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀: Weekly interviews, aligned timelines, and repeatable workflows keep production on track.
📌 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲: Live content calendars (never more than 2 weeks out) ensure agility. Content pillars guarantee variety without sacrificing brand voice.

The takeaway: High-quality content isn’t about doing more. It’s about doing it 𝘣𝘦𝘵𝘵𝘦𝘳, with structure, strategy, and just enough flexibility to stay relevant.

This is how Impactable scales content without dropping the ball.

#ContentOperations #ContentMarketing #MarketingSystems #B2BContent