From Kasi to Commerce: The Real-World Entrepreneurial Mindshift
Автор: Department of Science,Technology and Innovation SA
Загружено: 2026-02-18
Просмотров: 3
Описание:
"I see these beautiful distinctions, but how has our revenue changed?" In this highlight from the Sun City IP Workshop, Dr Lerato Mdaka (Senior Lecturer, North-West University) shares the profound lesson her grandfather taught her about the difference between textbook theory and the township economy.
The Department of Science, Technology and Innovation (DSTI), alongside NIPMO and TIA, is helping South African innovators unlearn academic assumptions and reframe problems to build businesses that actually grow.
Key Timestamps:
0:00 – Why TIA exists: Moving from knowledge to commercial viability.
1:15 – The Grandfather’s Challenge: A reality check for academic distinctions.
3:45 – The 3 Pillars: Unlearn, Reframe, and Relearn.
5:30 – Why the Innovation Hub and DSTI focus on the individual behind the business.
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