How The F*ck to Actually Market Your Music Today

Описание: In this video, Chris dives into the real keys to success with over 20 years of experience in the music industry: storytelling and marketing. He reveals the 'cheat codes' used by the biggest artists in the world to build massive audiences and achieve substantial financial success. Learn Chris's top 10 key insights on music marketing, from building a strong brand, engaging with your community, leveraging visual identity, and more. Whether you're struggling to get your music heard or looking to refine your marketing tactics, these insights could be game-changers in your career.
00:00 Introduction: The Real Difference in Music Success
01:26 Meet Chris Alba: My Journey in the Music Industry
02:57 Key Insights in Music Marketing
03:00 Insight #1: Brand is Greater Than Product
05:46 Insight #2: From 'I Like This' to 'I Am This'
07:24 Insight #3: Taste is the Brand
08:53 Insight #4: How Something Looks is Half the Battle
13:40 Insight #5: Stand on Existing Stages
17:09 Insight #6: Nothing Beats Word of Mouth
19:18 Insight #7: Go to the People, Don't Make Them Come to You
21:13 Insight #8: Stack the Odds
27:09 Insight #9: Digital is Good, Experiential is Better
28:42 Insight #10: Things Change, Adopt Early
30:21 Conclusion: Embrace Marketing as a Creative Endeavor