Haunting Road Safety Ad 'Toll Booth' from Waka Kotahi NZ Transport Agency
Автор: Branding in Asia
Загружено: 2022-04-03
Просмотров: 33085
Описание:
NZ Transport Agency Waka Kotahi, has launched its first public awareness campaign as part of the Road to Zero strategy. A 90-second spot created by FCB New Zealand shows a family pulling up to a toll booth, where an ominous woman sits collecting the toll.
The father asks, "how much?" To which the woman replies, "Just the little one today". Instant chills.
CREDITS
Client: Waka Kotahi NZ Transport Agency
Creative Agency: FCB Aotearoa
Media Agency: FCB Media
Production Company: 3&7
Director: Steve Ayson
Producer: Larisa Tiffin
DOP: Marty Williams
Editor: Luke Haigh
Online: Blockhead
Music: Cam Ballantyne
Photographer: Steve Boniface
Uploaded with permission of FCB New Zealand
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