Neal Arthur, CEO of Wieden + Kennedy CEO Neal Arthur on the impact of AI

Описание: Neal Arthur, CEO of Wieden + Kennedy does not spend anytime worrying whether AI is going to take over us as humans. In fact, he sees AI as a powerful asset that allows us to scale more efficiently. He believes it is the most powerful tool that we have ever seen as a society.

“What's awesome is an idea that you have in your head that lives in the abstract can become real instantly in AI” He continues, ”And it's not to say that you're going to use those things out in the world, but it's a great way to kind of demo and to bring to life anything that exists in your head.

Watch the full conversation on This is Working, to hear how Neal Arthur manages client relationships and being creativity led.

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0:00 Intro
0:22 Neal talks about the scope of Wieden + Kennedy
1:25 The process of making decisions with someone who is your equal
2:27 Neal talks about how AI is changing work how it is changing how the industry works
3:19 Neal talks about how he uses his founders to guide his business
4:11 Neal talks about what it's like to work with a big company who has a big message?
5:14 How have that conversation about where you think the brand or the company is versus what they internally believe about themselves?
6:41 Neal talks about what he does if a company comes to him wanting to change their vision
7:57 How Neal pushes companies to aim bigger
9:39 How Neal deals with any failures in the company
11:16 Neal talks about protecting people from pressure
12:41 Outro