Digital Marketing Course | Module 1: Marketing Fundamentals & Goals | GeNex Digital University
Автор: GeNex Digital University
Загружено: 2026-01-20
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📝 Description
In Module 1 of our Digital Marketing Course, you will build a strong foundation by understanding the core principles of marketing and how traditional marketing compares with digital marketing.
This module explains real-world examples of TV, radio, print, and online campaigns, highlighting their advantages and limitations. You will also learn essential marketing concepts such as value proposition, customer needs (functional, emotional, and social), and the marketing mix (4Ps).
By the end of this module, you will clearly understand why digital marketing is essential, how marketing goals are defined, and how businesses create value for customers in the modern digital world.
What you’ll learn:
Difference between traditional and digital marketing
Real-life campaign examples (offline vs online)
Core marketing concepts and customer psychology
Value proposition and customer needs
Marketing mix (Product, Price, Place, Promotion)
This module is ideal for beginners, students, entrepreneurs, and freelancers starting their journey in digital marketing.
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