Webinar: How to Create Genuine Advocacy for B2B Companies
Автор: Base
Загружено: 2019-12-06
Просмотров: 172
Описание:
Why do some brands, even in supposedly mundane categories like car insurance and enterprise software, attract not just customers, or even loyal customers, but passionate fans?
These brands have learned to provide the human connection people are now longing for. David Meerman Scott calls it a Fanocracy.
Cultivating advocates in the B2B world who truly want to support a brand because they like the company as well as its products and services is the key.
How can B2B companies create more human connections with their customers and how that leads to genuine advocacy?
David will provide actionable ways to make business personal for B2B companies. He will reveal how B2B companies can use the neuroscience of proximity to create more compelling communications and how “letting go” of the message leads to much more customer advocacy.
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