Building the Provider Owned Outpatient System | Pedro Adorno’s Expert Insights Podcast Ep 7

Описание: Pedro Adorno:   / pedro-adorno-usa  
Zack Fox:   / zachary-f-9799ba12b  
www.RedefineManagement.com

Zack Fox is President and Chief Growth Officer of Redefine Management, where he leads enterprise growth strategy, market expansion, operations, M&A, and strategic partnerships across a rapidly scaling outpatient healthcare platform.

Zack’s path is unusual and extremely relevant for anyone in medtech or healthcare business. He started in device at Stryker, took a risk into neuromodulation with Nevro, moved into national sales strategy, and then helped build an MSO-first model designed to keep providers independent while giving them the infrastructure and scale advantages of a health system.

In this episode, we break down what most people misunderstand about MSOs, rate access, payer negotiations, and why the future of healthcare is moving outpatient faster than many realize. We also get tactical on what elite reps do differently when they stop selling a widget and start understanding the customer’s entire business.

Key takeaways from this episode:
• Why providers effectively have “three options” today and how a provider owned MSO becomes the fourth
• How Redefine scaled from a handful of groups to 74 locations in New Jersey and expanded nationally
• The real mechanics of rate access and what payers actually need to see before they move
• Why direct to consumer patient acquisition changes the entire growth equation
• How to move high cost procedures from hospital to ASC and use that to win payer alignment
• A real example of proactive care and how it reduces cost while improving outcomes
• How an EMR connected “ChatGPT style” tool can prevent denials and speed up patient care
• Why medtech must learn outpatient reimbursement or risk becoming irrelevant
• The next evolution of vendor pricing: shared savings, upside and downside, and true partnering

This episode is perfect for medical device reps who want to become truly consultative, healthcare operators building in the outpatient space, and anyone trying to understand what is actually happening behind the scenes as care shifts away from hospitals.