From Tesla Rival to Bankruptcy: The Rise & Fall of Fisker Automotive

Описание: What went wrong with Fisker, and is MKBHD's viral review the only reason for its challenges? In this detailed analysis, we explore Henrik Fisker's journey from designing iconic cars for BMW and Aston Martin to launching his own ambitious EV company. Discover the highs and lows of Fisker Inc., including its innovative designs, strategic partnerships, critical software issues, and the infamous phantom battery drain problem.

Starting an automotive company is a challenge—but the real challenge begins when it comes to meeting production targets and consistently delivering on customer expectations with reliable operations, quality, and service.

This video offers insights into Fisker's strategic shifts, from technological innovations to business model adaptations (direct to dealership model), highlighting successes, business plans (Ocean, PEAR, Alaska, RONIN), challenges, and critical errors that shaped their trajectory. Contrary to common misconceptions, the MKHBD wasn't the sole reason for the downfall of Fisker and this video will explain the reasons in detail.

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Edited by Mufime.

Timestamps:
0:00 - Introduction
1:48 - Fisker CV and Journey
3:14 - Fisker Ocean Details
4:34 - What went wrong
5:17 - Fisker's Vision
6:16 - Problem Nr. 1: Battery Technology
7:35 - Problem Nr. 2: Production Plan
10:27 - Problem Nr. 3: Sales Model Change
12:00 - Problem Nr. 4: External Factors
14:05 - Problem Nr. 5: Unreal Ambitions
16:36 - Problem Nr. 6: Vaporware
17:25 - Error Nr. 1: Family Involvement
18:14 - Error Nr. 2: Poor Planning and Service
19:55 - Error Nr. 3: Misjudging Customer Requirements
22:01 - Error Nr. 4 - Software and Phantom Drain
23:07 - Error Nr. 5 - Wrong Handling of MKBHD
25:26 - Final Words