How Blockchain Technology Will Impact the Media and Ad Business | Dennis Yuscavitch, Outbrain
Автор: Semrush
Загружено: 2019-11-22
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Dennis Yuscavitch, VP, Product Marketing, Outbrain
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The last 10 years of blockchain technology has had a limited impact outside of the cryptocurrency market, but is poised to change the media landscape. By moving toward distributed and open tractions at a reduced cost, both publishers and advertisers will benefit from fast, efficient and transparent transactions. This fundamental shift will have a massive impact on the media and advertising ecosystem.
At the end of the session you will:
Understand why blockchain hasn’t gained traction outside of cryptocurrency
Learn about the potential applications in media and advertising
Understand the core concepts of blockchain
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