The 6 must-have ingredients for successful Sales Transformation
Автор: Uhubs
Загружено: 2025-11-21
Просмотров: 22
Описание:
Jonny Adams brings decades of hands-on experience driving high-impact transformation and commercial excellence across professional services, technology, and financial sectors in Europe and the US. In this episode, he dives deep into what it takes to achieve Go-to-Market (GTM) transformation, aligning strategy, people, and technology to deliver measurable growth.
You’ll learn:
What GTM transformation really means and why it matters for your growth mandate.Key internal and external components: market insights, proposition clarity, planning, team design, and tools.Triggers for transformation: investment growth, PE consolidation, and new C-suite hires.Leadership challenges in transformation: alignment, tenure, and change management pitfalls.How to select the right vendors and avoid technology fatigue.The importance of people, mindset, and capability assessment to ensure the right talent in the right roles.Multi-functional alignment: why Marketing and Sales KPIs must talk the same language.
0:00 - GTM transformation overview
6:32 - Core components of GTM transformation
8:59 - Transformation triggers & investment impact
10:56 - Leadership challenges: tenure, alignment & change
14:52 - Leadership as the hub & change management gaps
20:31 - Communication risks in transformations
23:10 - Vendor strategy & tech considerations
28:09 - Watchouts: tech fatigue & CRM reliance
30:28 - Talent, mindset & capability assessment
36:51 - Multi-functional alignment for Marketing & Sales
40:27 - Closing remarks
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