Navigating bank customer experience pain points

Описание: Banks today have a great number of customer experience pain points. There's the trust factor to consider, on whether customers feel their bank actually care about them and their financial struggles. But there's also the fact that customers expect a seamless experience across multiple channels, whether that's in the branch, mobile or at the branch.

In today's episode of the Bank Customer Experience podcast, Brian McEvoy, chief retail banking officer at Webster Five, joined Bradley Cooper to discuss how banks can navigate these customer pain points.

He said during the podcast that "people process technology in unison." In other words, the various platforms have to work together. It's not enough to have a fancy mobile app that doesn't integrate well with your other bank platforms or doesn't integrate with third party apps.

McEvoy added that the hardest part for banks is: "How do you make a frictionless experience for the customer?" This is a particularly big problem as customers have far less patience for any frustration in the experience.

"If there's any pain point in the experience, our tolerance and patience is less than it used to be."

So how do banks address this? McEvoy pointed to a few important elements:

Refocus branches to have a custom experience for guests.
Use AI to automate simpler tasks.
Use a mobile-first strategy to ensure all your bank's features are accessible.
During the discussion, McEvoy addressed several subtopics such as:

Identifying pain points.
Making a good branch experience.
Keeping the personal touch while also using AI.
Listen to the full discussion above.