How to Optimize E-Commerce Conversions With Pathing Utils and FullStory Data Export
Автор: Fullstory
Загружено: 2019-10-17
Просмотров: 1080
Описание:
FullStory Data Scientist, Greg Larchev, and Solutions Engineer, Patrick Brandt, demonstrate how to use Pathing Utils to apply pathing analysis to data from FullStory Data Export.
For e-commerce managers pathing analysis is critical for understanding the steps your users take to either convert or falloff. It can also be applied to situations beyond e-commerce. In fact, we recently used pathing analysis to improve the digital experience on our engineering jobs page.
In this video, Greg and Patrick demonstrate how you can use Pathing Utils to dial-in on e-commerce conversions and will:
• Give you an overview of Pathing Utils and FullStory Data Export.
• Use a Jupyter notebook to walk you through how to use pathing analysis with e-commerce data from OodaTime.com.
• Discuss how user journeys can be further analyzed with Session Replay to find revenue-impacting points of friction.
You can find Greg’s Jupyter notebook and supporting Python packages on the FullStory GitHub: https://github.com/fullstorydev/pathi...
#eCommerce #CRO #Conversions
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