The psychology behind McDonalds $2B kiosks

Описание: Why McDonald's Really Wants You to Use Their Kiosks (It's Not What You Think)

Ever notice how McDonald's pushes you toward the screen instead of the counter? It's not about broken ice cream machines - it's pure psychology.

THE STRATEGY:
Visual ordering increases spending by 20-30%
Photos trigger "we eat with our eyes first" psychology
Easier upselling through digital suggestions
Faster service = higher customer turnover
Reduced labor costs

THE PSYCHOLOGY: Seeing food photos before ordering makes your brain crave more, leading to bigger purchases. Plus, there's no social pressure from a cashier when you're adding that third hash brown at 2am.

BUSINESS RESULTS: Kiosks became a cornerstone of McDonald's global comeback strategy and generated billions in additional revenue.

THE GENIUS: They made impulse buying feel like customization and convenience. No human judgment when you order a McFlurry with anxiety and three hash browns - just pure digital enablement.

BUSINESS LESSON: Sometimes the best sales strategy is removing human interaction and letting psychology do the work.

Do you spend more when ordering from kiosks or talking to people?

#McDonalds #KioskPsychology #DigitalOrdering #ConsumerPsychology #UpsellStrategy #MarketingPsychology #RestaurantTech #BusinessStrategy #MarketingStrategy #RetailPsychology #MarketingEducation #DigitalMarketing

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