The Biggest Branding Misconceptions Founders Don’t Realize They’re Making

Описание: Most founders don’t realize their brand is forming until something starts to feel off.

In this video, I share a personal realization that shifted my entire business and explain the brand strategy misconceptions that cause brands to drift, even when the business itself seems to be doing fine.

In this video, I talk about:
• Why “I don’t have a brand yet” is one of the most common misconceptions
• How brand strategy gets confused with marketing strategy
• Why brands evolve unintentionally when clarity isn’t chosen early
• How happy customers can still misunderstand your brand
• What actually shapes brand perception long before anyone can name it

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Brand strategy isn’t something you add later.
It’s the lens through which decisions get made like what you say yes to, what you tolerate, and what you’re willing to walk away from.

When that lens isn’t clear, brands don’t break. They drift quietly and steadily.

Curious? If you want to go deeper, you can explore my Brand Explorer Workshops, where I guide small business founders through brand clarity step by step.

👉 View the Brand Explorer Workshops
https://www.kcavenderdesign.com/brand...

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About Krista Cavender
Designer-turned-strategist building brands with wild intention for outdoor and wellness businesses.

Website: https://www.kcavenderdesign.com


#BrandStrategy #BrandClarity #BrandIdentity #FounderMindset #BrandMisconceptions