The Podcast Ad That Became Mining Propaganda

Описание: Podcast ads are getting weird — and this one stopped us in our tracks.

In this episode of the Wilko & Courts Podcast, we unpack a podcast ad that sounds like a sunscreen commercial… but is actually promoting mineral mining. From accidental propaganda to narrative control, we talk about how ads are becoming smarter, sneakier, and way more political than they used to be.

We get into:

How podcast ads blur the line between information and persuasion

Why sunscreen, mining, and “natural minerals” are being packaged together

The rise of anti-science podcast rhetoric

Why Australians experience the sun differently

COVID, trust in science, and how public messaging backfired

The mining industry’s attempt to “rebrand” itself

And why someone claiming they “don’t drink water” broke our brains

This episode is funny, messy, and surprisingly thoughtful — exactly how we like it.

👇 Let us know in the comments:
Was this ad clever… or creepy?

🎧 Listen, like, subscribe, and join the chaos.

00:00 – The ad that didn’t sound like an ad
01:10 – Wait… is this sunscreen?
02:30 – Rewinding (yes, we’re old)
03:45 – Sunscreen conspiracies & podcast experts
05:10 – “I’ve never worn sunscreen” people
06:30 – Australian sun vs everywhere else
08:10 – From sunscreen to mining propaganda
09:40 – Who is this ad actually for?
11:00 – Trust in science after COVID
13:20 – The problem with “science says” now
14:50 – The man who doesn’t drink water
16:20 – Mining, profits & Australia
17:50 – Buying a HOUSE as a gift?!
19:30 – Comments, chaos & wackadoos

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