AEO for HubSpot: How to Get Your Brand Cited by AI (90-Day Playbook)

Описание: Almost half your buyers are deciding whether to pick you or your competitor inside a chat window you can't see. In HubSpot's January 2026 survey of 3,000+ software buyers, 42% used AI search to compare vendors — and those buyers were 36% more likely to purchase.

This is Answer Engine Optimization (AEO): getting your brand cited inside the answers from ChatGPT, Gemini, Perplexity, Claude and Google's AI Overviews. It's not "SEO with a new name," and it's not a marketing side-project. It's revenue infrastructure that Marketing and RevOps own together.

In this video you'll learn:

• Why AEO is NOT the same as SEO — and why measuring it like SEO kills the channel
• Who owns AEO (RevOps leads the data; Marketing earns the citation)
• How AI engines pick sources: retrieval → synthesis → citation
• The 4 signals that decide whether you get cited
• How to build content engines quote — answer-first, chunking, formats, FAQs
• The metrics that actually matter
• A practical 90-day AEO playbook

👉 Want to own AEO for your category before your competitors catch on? Book a free 30-minute strategy call — we'll run your domain through HubSpot's AEO tool, find your 3 biggest fixes, and map your 90-day rollout.
Book here: https://www.superwork.co/contact

🔗 Superwork — AEO & RevOps systems for HubSpot: https://www.superwork.co
📩 Talk to us: https://www.superwork.co/contact

⏱️ Chapters
0:00 Why AI is the new front door
0:37 The HubSpot stat that should stop you
1:27 What AEO actually is
1:46 AEO is NOT just "new SEO"
2:50 Who owns AEO: Marketing + RevOps
3:15 Marketing's job: be the answer
3:54 RevOps's job: prove it pays
4:40 Where the two teams meet
5:21 AEO in 2026 = SEO in 2010
5:46 How AI engines pick sources
6:12 The 4 signals that get you cited
6:45 Build content like a system
8:41 Track the right metrics
9:37 The results: traffic, MQLs & deals
9:58 Your 90-day AEO playbook
12:13 Bottom line + how to start

#AEO #AnswerEngineOptimization #AEO #HubSpot #B2BMarketing #RevOps #AISearch #SEO #ChatGPT