Brand Architecture 101: Building and managing a portfolio of brands - Silas Mary

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Title: Brand Architecture 101: Building and managing a portfolio of brands
Author: Silas Mary
Narrator: Digital Voice Archie G
Format: Unabridged
Length: 4:33:12
Language: English
Release date: 01-18-2025
Publisher: INAudio
Genres: Business & Economics, Marketing & Advertising, History, World

Summary:
This audiobook is narrated by a digital voice.
Brand Architecture 101 provides a comprehensive guide to understanding and creating a cohesive brand portfolio. This book explores the different types of brand architecture—such as house of brands, branded house, and hybrid models—and offers insights into how to organize, manage, and optimize your brand portfolio for maximum impact.
The book helps business leaders understand how to structure their brands to align with business goals, create synergies, and ensure clarity for consumers. Whether you're managing multiple sub-brands or overseeing a single powerful brand, Brand Architecture 101 is an essential resource for building a strong, unified brand strategy.

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