Humanizing Government Social Media - A Conversation w/Hootsuite
Автор: GovGirlBlog
Загружено: 2015-03-27
Просмотров: 2034
Описание:
Government agencies shouldn’t be afraid to show a more human side on social media. This is something I’ve focused on in GovGirl pieces over the last few years, and I recently chatted with Mark Rybchuk from Hootsuite's government team about this strategy.
Mark and I talked about Hootsuite’s own “mean tweets” video, and Mark shared examples of agencies such as NYPD attempting to show a more human voice on social media to build their social community. I shared some
Mark’s advice? Be human, keep it relevant, keep it informative, and when it’s appropriate, it’s okay to make it funny. Having a sense of humor and being fun on social media can be an effective strategy for growing your audience. The goal is that you already have an engaged audience when your agency needs it most, such as in an emergency.
As usual, watch for the outtakes at the end. http://GovGirl.com for more videos and articles!
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
