Ep. 32 – The Editorial Lens of MIT Sloan Management Review: Abbie Lundberg

Описание: MIT Sloan Management Review is quite selective about the content it accepts, both articles and content proposals. If you want to be an influential thought leader who publishes in a prestigious magazine like MIT SMR, you need to understand its editorial review process. 

When it comes to the editorial process, MIT SMR Editor-in-Chief Abbie Lundberg is a 40-year content publishing veteran who has seen and heard it all. She previously worked at Harvard Business Review’s Analytic Services unit and was Editor-in-Chief at CIO magazine.
 
She knows it isn’t enough to simply read and draw insights from the works of other authors. Writing stand-out articles and content proposals on strategic business management issues requires deeper thinking. Tune in as Abbie discusses how you can appeal to MIT Sloan Management Review’s editorial process, the magazine’s programmatic approach to thought leadership publishing, how it taps new and established sources of break-through thinking, its view on the role of generative AI tools, and more.

00:00 – Introducing Abbie Lundberg
01:48 – Interview Starts
06:17 – Prestigious Publications Are Not All the Same
08:02 – SMR’s Mission: Advance the Conversation
09:59 – Fielding the Pitches
14:25 – Watertight Research is Key
16:37 – The Magazine & Digital Publishing Tracks
20:43 – Hot Topics: AI, Culture, and Sustainability
24:49 – Drawing in Younger Readers
27:32 – SMR’s Policies on AI
30:02 – AI as a Productivity Tool
32:15 – AI & The Ownership of Thought Leadership Insights
34:26 – How To Get Published


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