MOps Breakout - Adapting to Change: The Top Marketing Ops Priorities for the Future
Автор: Uptempo
Загружено: 2025-05-14
Просмотров: 53
Описание:
Marketing operations professionals are at the forefront of driving efficiency, innovation, and cross-functional alignment in today’s rapidly evolving landscape. To stay ahead, MOPs leaders must focus on the right priorities—balancing innovation with operational excellence while adapting to changing technologies and strategies.
In this breakout, we discussed the top priorities shaping the future of marketing ops, including:
AI and automation—what’s real and what’s just hype
Go-to-market (GTM) execution—aligning marketing ops for impact
Cross-functional collaboration—bridging the gap between teams
Leadership in marketing ops—navigating change and proving business value
The panelists:
Natalie Ryan, AVP Global Marketing Operations, RingCentral
Scott Laird, VP, Growth Marketing and Operations, Yext
Amrutha Suresh, Head of Go-To-Market Technology & Transformation, Asana
Veronica Steele, Sr. Global Social Operations Manager, Microsoft
Carolyn Raleigh, Sr. Marketing Technology Manager – Amazon Shipping and Freight, Amazon
00:00-02:30 Intro and agenda
02:30-06:12 Panelist intro
06:12-29:54 AI and automation
29:54-49:40 GTM execution
49:40-1:10:55 Cross-functional collaboration
1:10:55-1:27:36 Leadership in marketing ops
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
