Tesla sales plunge again as anti-Musk boycott shows staying power and rivals pounce on the weakness

Описание: (2 Jul 2025)

FOR CLEAN VERSION SEE STORY NUMBER: 4587577

RESTRICTION SUMMARY:
ASSOCIATED PRESS
ARCHIVE: Alameda, California - 12 May 2020
1. Close up Tesla logo on charging station

ASSOCIATED PRESS
New York – 2 July 2025
2. SOUNDBITE (English) Bernard Condon, The Associated Press:
“Tesla sales fell again in the last three months. This is bad news for investors in the company because it follows a sales plunge the previous three months, so now we're looking at six months of falling sales.”

ASSOCIATED PRESS
Littleton, Colorado - 18 June 2023
3. STILL: A Model X sports-utility vehicle sits outside a Tesla store

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Fremont, California - 18 September 2023
4. STILL: Tesla vehicles line a parking lot at company store

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ARCHIVE: Folsom, Pennsylvania – 17 October 2024
5. Close of Musk speaking

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ARCHIVE: Tokyo, Japan – 25 October 2023
6. Various of Tesla in showroom

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New York – 2 July 2025
++COVERED BY SHOTS 3 - 6++
7. SOUNDBITE (English) Bernard Condon, The Associated Press:
“The hope was earlier in the year that people would forget their anger over Musk, all those anti-Musk boycotts would eventually fade from the scene, people would start buying again. But that didn't happen. They're not willing to forget, forgive, and buy. That's the big takeaway from 13% sales drop in the April to June quarter.”

ASSOCIATED PRESS
ARCHIVE: Washington DC - 13 September 2023
8. Elon Musk walking out of Capitol after attending AI Forum
9. Close of Elon Musk speaking

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ARCHIVE: Braintree, UK - 7 December 2020
10. Close of Tesla logo on car
11. Person taking out plug from Tesla vehicle and placing back into charging station
12. Tesla vehicle driving out of charging station

ASSOCIATED PRESS
New York – 2 July 2025
++PARTIALLY COVERED BY SHOTS 8 - 12++
13. SOUNDBITE (English) Bernard Condon, The Associated Press:
“Musk has been shifting attention away from new car sales to other parts of his business, self-driving software, robots, and robo-taxis. Just last week, he began a test run of a robo taxi service, these are cabs without anyone behind the wheel, in Austin, Texas, and it seems to be rolling out relatively smoothly. There've been some mishaps, and that is largely where investors have been focusing their attention right now. The stock, by the way, is up today in afternoon trading, partly because investors may have expected a lot worse sales figures, and then also partly enthusiasm over this robo-taxi future.”
STORYLINE:
Sales of Tesla electric cars fell sharply in the last three months as boycotts over Elon Musk's political views continue to keep buyers away, a significant development given expectations that anger with the company's billionaire CEO would have faded by now.

The 13% sales plunge over a year earlier suggests Musk's embrace of U.S. President Donald Trump and far-right politicians in Europe has had a deep and enduring impact on Tesla’s brand appeal. The new figures reported by Tesla on Wednesday also show rival electric-vehicle makers have wasted no time pouncing on the company's weakness to steal market share, and signals Tesla’s quarterly earnings report later this month could also disappoint.

Sales fell to 384,122 in April through June, down from 443,956 in the same three months last year. During the latest period, Musk formally left the Trump administration as a cost-cutting czar, and hopes rose that sales would recover. Musk himself recently said that Tesla was in the midst of a “major rebound” in sales.












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