Lead Generation Playbook for Loan Officers | Build Your Perfect Mortgage Business (Part 3)

Описание: Build Your Perfect Mortgage Business is a 5-part webinar series delivering proven strategies, insights, and systems to help Loan Officers build a scalable, high-performing mortgage business in today’s market.

Welcome to Part 3 of the "Build Your Perfect Mortgage Business" series, focused on lead generation strategies for today's modern loan officer. If you're ready to stop waiting on referrals and start building a scalable mortgage business, this is your playbook.

💡 In this session, you'll learn:

-- Why referral-based models are failing in 2025
-- How to generate your own exclusive purchase leads
-- The role of AI, voice assistants, and personalized content in modern lead gen
-- How to flip the power dynamic with real estate partners and builders
-- Real-world tech tools for automating follow-up and conversion

🎙️ Featuring special guest:
Jessica Manna – VP of Growth at Better and NEO, former Fairway marketing executive, and HousingWire Tech100 winner.

🚀 Whether you're a solo loan officer or building a team, this training will equip you with the tools, tech, and mindset to dominate your market and convert more clients with confidence.

🔗 Links & Resources:
👉 Scan the QR code at the end to see real-time exclusive leads in your market

🔔 Register for the full Optimize 2025 series:
https://bit.ly/3FDPRXQ

1.) Your Value Proposition (this video)
2.) Mortgage Economics Explained
3.) Scalable Lead Generation
4.) Leveraging Technology for Growth
5.) Building Power Through Community

📌 Chapters:
00:00 – Intro & series overview
04:45 – Why your lead gen model must evolve
10:30 – Jess Manna: Modern Lead Generation Playbook
26:15 – AI tools, voice bots, and video automation
41:00 – How to scale without burning out
55:20 – Turning one lead into multiple relationships
1:04:00 – Exclusive leads in your market + next steps

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