Daniel R. Döderlein - The Idea Validation Framework - E05: What is real data and how do we get it

Описание: Opinions won’t validate your idea—only data can. To determine if your idea is the right one, you need actionable insights based on customer commitment, not hypothetical opinions.

Key insights:

Data vs. Opinions: Asking people if they would buy your idea gives you opinions, which are worthless and dangerous. Data comes from real actions, not thoughts.
The Ultimate Data: The strongest form of data is a purchase—customers paying for your idea is the ultimate validation.
Other Types of Data: If direct sales aren’t possible, other forms of customer commitment (e.g., partial payments, contracts, personal information) can provide valuable data. These commitments must cost the customer something to count as data.
Natural Laws of Ideas:
85% of ideas fail because they were the wrong idea.
Opinions don’t predict success.
Data is the only way to ensure an idea is right before execution.
The takeaway
To validate an idea, seek data based on customer commitment. It must cost them something—opinions are free and, therefore, irrelevant. With these fundamentals in mind, you’re ready to start working with the Idea Validation Framework.

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